WestJet Christmas Miracle: Spirit of Giving
WestJet is a Canadian Airline that has adopted a distinctive approach to advertising and good will building.
Two years ago they used a Flash Mob to entertain boarding travelers with Christmas cheer attracting 1.5million YouTube views.
Last season they went over the top with a marvelous scheme to learn the Christmas wishes of a group of passengers about to board a four hour flight. At the end of the flight, the baggage claim carousel delivered the gifts that were wished for up to and including a large flat screen TV to the amazement and delight of the passengers.
That YouTube video attracted over 36 million views.
WestJet has just released the 2014 project and it could top last year.
WestJet calls it WestJet Christmas Miracle: Spirit of Giving.
Take a look and be uplifted by solid evidence that some businesses do have a really big heart.
Corey Evans of WestJet explains the company’s rationale for this year’s project and gives some further insights into the company’s future plans.
The 2012 Flash Mob link is https://www.youtube.com/watch?v=G9EJaDneTkQ
The 2013 WestJet Christmas Miracle: real-time giving link is https://www.youtube.com/watch?v=zIEIvi2MuEk
What do you think? Is this year a winner?
Even granted that the airline has something to gain by presenting itself as a caring and creative business, doesn’t their approach work?
I know I’d try to use their airline if I were traveling between points they serve.
Merry Christmas WestJet and thanks for entertaining us and touching the hearts of so many – some directly and the rest of us through these great videos.
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You’ll be glad you did.
They’ll be glad you did and so will I.